Entertainment
Updated : Aug 13, 2014, 01:07 PM IST
Actor Salman Khan tweeted about a special screening of 'Kick' organised for the hearing impaired by Inox in three cities - Mumbai, Noida and Bengaluru.
According to reports, the film which was released on July 25, is now the actor's biggest grosser in overseas box-office markets. 'Kick', in its third week has collected approximately around 67.34 crore ($11 million so far in the overseas markets) according to a tweet shared by trade analyst Taran Adarsh.
Taking his 'Being Human' initiative to a new level altogether, Salman took up a rather humane approach in bringing his films to the hearing impaired.
Just shot for Being Human clothing. Campaign and collection launching 18th aug. #BeingHumanClothing pic.twitter.com/ifWwVl12pv
— Salman Khan (@BeingSalmanKhan) August 12, 2014
KICK screening for the hearing impaired. With subtitles and sign language pic.twitter.com/nlreu2aOi7
— Salman Khan (@BeingSalmanKhan) August 12, 2014
Did these screenings at INOX in B’luru, Mumbai and Noida pic.twitter.com/1iZwnIryZN
— Salman Khan (@BeingSalmanKhan) August 12, 2014
It’s part of the VEER campaign by Thums Up, Being Human and AIF (America India Foundation) pic.twitter.com/ug5t7rzmdY
— Salman Khan (@BeingSalmanKhan) August 12, 2014
Thx INOX, hope this becomes a regular feature at more and more theatres. Ev’ry1 who wants to enjoy a film must get to do so
— Salman Khan (@BeingSalmanKhan) August 12, 2014
A commendable job done, we must admit.