Priyanka Chopra replacing Aishwarya Rai Bachchan as the face of this beauty brand?

Aishwarya Rai Bachchan has been endorsing this international beauty brand for years now. But like they say, nothing lasts forever. Not even loyalties, especially when it comes to brands. Aish will likely be replaced by another Bollywood actress as the face of this hair care brand which she has been an ambassador of for years. 

According to a report on Spotboye.com, Priyanka Chopra is likely to step into Aishwarya's shoes now. The article states that although Aishwarya's association with the brand goes a long way, they want a younger but equally popular actress on board now. And PC fit the bill perfectly. 

Spotboye.com reports, "Looking at Priyanka’s increasing popularity in Hollywood, the brand decided to get her on board. In fact, they have had a meeting with the actress as well and formalities are being worked out at the moment. Interestingly, PeeCee has increased her remuneration post her international project, but the brand is getting ready to meet her demands."

Wonder what Aishwarya will have to say to this! But before that, we will wait for the official announcement.