Prasar Bharati goes global; Doordarshan set to reach 120 million homes abroad

Thursday, 7 August 2014 - 4:20pm IST | Place: Mumbai | Agency: dna webdesk

  • Prasar-Bharati-goes-global-setting-Doordarshan-to-reach-120-million-homes-abroad

A Memorandum of Understanding (MoU) has been signed on Tuesday between India's Public Service Broadcaster Prasar Bharati (PB) and Germany's Public Service Broadcaster Deutsche Welle (DW) facilitating the availability of Doordarshan programmes on a 'Free to Air' package, on a DTH (Direct To Home) platform.

The agreement would allow coverage of DD throughout Europe, Asia, North Africa and even Australia. The international channel, which is named 'India Channel', targets at showcasing India's soft power to the world.

India Channel will be available on the DTH platform of Hotbird-13B satellite and reciprocal distribution of DW-TV on DD. Hotbird-13B has a satellite footprint covering 120 million homes in Europe, northern Africa and west Asia with 1,534 channels.

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