Pharrell to become first man to star in Chanel campaign

Singer Pharrell Williams will soon be making his way to become the first male model to feature in a bag campaign by Chanel.

The 44-year-old musician is featured in a new short film promoting the hi-end French fashion brand's new product, showing him dancing around and having fun at an empty, pre- show concert venue, reported Billboard.

Creative director Karl Lagerfeld told Women's Wear Daily he always wanted to cast Pharrell in the Gabrielle bag can be worn in "many different circumstances".

"It's not very feminine in the sense of being chichi," he said.

Besides the "Happy" singer, actress Kristen Stewart, model-turned-actress Cara Delevingne and French star Caroline de Maigret will also feature in the campaign.

(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.)