Entertainment
Now this is an interesting marketing move...
Updated : Oct 19, 2016, 11:00 AM IST
There were reports about Pakistani aritste Ali Zafar, who is part of Gauri Shinde's upcoming film Dear Zindagi, not being included in the trailer. Now, a tabloid reports that the makers will not release trailers at all, instead there will be a series of teasers.
Shinde is quoted saying, "We have decided not to take the conventional route for this movie. We will release small videos titled Dear Zindagi take 1, take 2, take 3 and so on... The idea is to invite the viewer bit by bit into the experience of the film... It was Shah Rukh's suggestion and I was with him on that."
The film stars Alia Bhatt, Shah Rukh Khan, Kunal Kapoor, Angad Bedi and Aditya Roy Kapur. It revolves around Alia's character, Kaira, who is in search of a perfect life. One of those teasers- #DearZindagiTake1 will be out on Wednesday itself. Red Chillies Entertainment teased fans with this video -
#DearZindagi Teaser will be out soon lets trend #DearZindagiTake1 @iamsrk @RedChilliesEnt https://t.co/0Zzj1Cz3ER
— SHAHRUKH FANZ BLOG™ (@drshahrukh) October 19, 2016