It's the start of the new fashion season. 120 aspiring female models from all over India and from around the globe participated in model auditions for the upcoming Lakmé Fashion Week Winter/Festive 2014. A of judges chose nine winners after three intense and drilling rounds of auditions.
For first time this season, through the model auditions, the brand set out to find the face of the cosmetic brand and has chosen winner Aisha Sharma to be part of this lineage and endorse the brand's core category across colour cosmetics and skin products.
Saket Dhankar, Head – Fashion, IMG Reliance said, "Introducing and promoting new talent is core to the Lakmé Fashion Week identity! The model auditions is one of India's most premium platforms dedicated to discovering fresh models year-after-year. Keeping true to our philosophy of democratizing fashion, we are very glad we have yet again brought 9 new promising faces to the fashion industry!"
The jury panel comprised a mix of fashion experts Rocky S, Carol Gracias, Colston Julian, Anaita Shroff Adajania, Rashmi Virmani, Saket Dhankar-Head Fashion, IMG Reliance and Purnima Lamba, Head of Innovation, Lakmé.