The fact of the matter is, no recent epic drama since Sanjay Leela Bhansali’s Saawariya has been trounced so royally by critics and rejected by audiences.
As expected the box-office clash of the titans this week has proved lethal for Ashutosh Gowariker’s Mohenjo Daro. Ashutosh, who left for the Locarno Film Festival on the day of the film’s release — Mohenjo Daro was the closing film at the Festival, expressed no awareness of the shockingly rude dismissive and derisive reviews for the film back home.
The fact of the matter is, no recent epic drama since Sanjay Leela Bhansali’s Saawariya has been trounced so royally by critics and rejected by audiences.
An executive from a leading box-office chain revealed on condition of anonymity that the chain has decided to reduce the number of shows for Mohenjo Daro and replace them with additional shows of this week’s other release Rustom.
Says the source, “We had to screen a certain number of shows of Mohenjo Daro due to a contract with UTV. However, now with Rustom getting a far better response we have no choice, but to knock out some shows of Mohenjo Daro and replace them with the Akshay Kumar-starrer.”
“It was a long weekend, and then there is Raksha Bandhan on August 18. So, Rustom will grow by default. But holiday or not, Mohenjo Daro has been rejected by the audience,” says the source.
Trade analyst Amod Mehra is dismayed by the competitive edge that destroyed Mohenjo Daro’s chances at the box-office. “Our film industry does not learn from earlier mistakes. This has once again proved that these clashes are not healthy for the business. As expected Rustom had a good start and by the audience reactions is set to be a big hit. On the other hand, though the buzz was low for the Hrithik Roshan-starrer the trade was shocked by the unimpressive and dull start. As the word of mouth is bad it will struggle and thanks to the string of holidays manage a full week’s run.”
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