After launching two successful fitness DVD’s, the actress now is all set to launch her accessories online.
There are five important F’s in Bips’ life. “Family, friends, food, fitness and fashion. After doing fitness I wanted to touch fashion and the best way to start off is with accessories. I am launching belts, jewellery and bags. Every month we will come out with a collection online. It will be theme-based and the line can be bought online..”
Her website is named trunklabel.com. Why? For her a trunk represents a treasure chest – of goodies. She adds “We have fantastic designers on board and I work with them and choose the pieces as per the theme of the month like a Boho Chic theme, Love Yourself, Moulin Rouge or Great Gatsby. As it’s December now we are launching the Party Theme so everything is glam. “
She continues, “We have a range called The Wild Child which is for a girl who is edgy, rebellious and not afraid to have fun with fashion. She mixes animal prints with chunky accessories. The Goddess collection for the style goddess who is bold and brave. She loves to sparkle with mega-watt metallics and light up the night in all that glitters! She wants to make a statement and always glams it up! And lastly The Dreamer. For the girl who loves romance, embraces lace, satin, pearls and pretty embellishments..” she promises that her collection is pocket-friendly.
Why online? “In a shop you go through things you don’t like and waste time. Here you can log on according your time and choose what you want. Also we tell you how to put the accessories together in a stylish manner. It’s for people who want to make a style statement but don’t know how to do it. Stores are an age-old concept, online is the way forward. This way you can reach out to so many more people. I am very excited about it.
A new DVD too!
Apart from her accessories line Bipasha is all set to launch her third fitness DVD this month. “It is called Unleashed on Triometric Training or Jump Training which is a very effective cardio and jump training routine and will make you strong. It will be both for men and women. Today I am in a fantastic and very individual space and very proud of it. I can’t ask for more.”