Lata Mangeshkar launches new album 'Saadgi'

Thursday, 21 June 2007 - 7:22pm IST | Agency: UNI

Melody Queen Lata Mangeshkar launched her latest album 'Saadgi' on the occasion of 'World Music day' on Thursday.

MUMBAI: Melody Queen Lata Mangeshkar launched her latest album 'Saadgi' on the occasion of 'World Music day' on Thursday.

'Saadgi', which is a T-Series presentation, reflects the tranquil depths of the singer.

Most of these Ghazal-like compositions have been penned by Javed Akhtar, while the music has been composed by Mayuresh Pai.

The Music Launch of 'Saadgi', held at 'The Club' here, was a short and simple affair, where the Chief Guest was ghazal maestro Jagjit Singh, with whom Lata had last released an album 17 years back.

The event also saw the presence of Usha Mangeshkar, Javed Akhtar, lyricist of the album, Suresh Wadkar, Music Director duo Anand Milind and model cum actor Khalid Siddique, who featured in the video of 'Saadgi' and Chitra Singh, Jagjit Singh's wife.

The video also stars Mona Singh of 'Jassi Jaisi Koi Nahin' and is being directed by Anupam Sinha.

The first song on air Mujhe khabar thi is a soft melody that touches the soul with its simplicity and as always Lataji's voice leaves a heartrending and poignant effect. 

''The name 'Saadgi' derives its origin from my conviction that it's the simple things in life that touch our heart. The songs talk about such circumstances that have touched everyone's life at some point or the other. I believe that it's destiny that played a role in this album,'' Lata said while speaking on the occasion.

Lata said, ''There is no reason why the album happened, but it just happened. Nothing was pre-planned. Everything just fell into place. The lyrics appealed to me and I could identify with it. Music is my life. As long as I am, so will my music.''

Lata has always been fond of jewellery designing and has crafted beautiful intricate diamond jewellery designs. So much so that it gave birth to the brand ' Swaranjali', who also happen to be the producers of this album.

Says Chetan, CEO of Swaranjali Diamond Jewellery, ''Apart from fulfilling Lataji's passion and penchant for creating exquisite jewellery - it was the biggest honour for our company to have been able to associate ourselves with our beloved Didi for her first and life's most revered passion - music. It is our privilege to take our professional relationship to another level, another dimension by having the honour of producing her much-awaited album ' Saadgi'.''

Bhushan Kumar, Chairman and Managing Director of T-Series, said he was quite insistent that T-Series be a part of the album.

''As the leading music company, we would have been incomplete if we hadn't been able to contribute to Lataji's album. We consider this association an honour and want to be an integral part of 'Saadgi'," he said.

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