K-Pop stars like Psy, G-Dragon to take over Western markets?

A Korean-American author and journalist, Euny Hong, has predicted that K-Pop stars like G-Dragon and Psy might take over Western markets for its popular culture.

In the book 'The Birth of Korean Cool', Hong has explained the term "Hallyu" which meant a wave of South Korean popular culture flooding other airwaves in the form of K-Pop, the Independent reported.

Hong said that G-Dragon, who was the frontman for the boy band Big Bang, used "surprisingly idiomatically correct English" in his "cool and catchy" music.

She further added that with his "continental, colourful, highly edgy and vaguely dandy-esque" look that reminds of Elton John, Bowie's Ziggy Stardust, and the Sgt Pepper look, the 25-year-old Korean rapper might be able to have an influence in fashion world.

Hong continued that the 'Missing You' singer has an "androgynous look", which was quite typical of the K-pop boy band.