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Ekta Kapoor to release 'XXX' on same date as 'Kyunki Saas'

Ekta Kapoor to release XXX the same date as Kyunki Saas

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A sex-driven feature film and a television soap that pioneered the saas-bahu formula...What could possibly bind the two? Ekta Kapoor!

It has now come to light that she will release her new film XXX on July 3, the same date her iconic soap Kyunki Saas Bhi Kabhi Bahu Thi began airing 15 years ago.

Says Ekta, "July 3 is an iconic date as KSBKBT launched on this date in 2000 and also because Sameer Nair, the group CEO of Balaji Telefilms and Balaji Motion Pictures successfully launched Kaun Banega Crorepati on the same date. In keeping with tradition, we expect XXX will gain immense popularity as well."

Adds XXX director Ken Ghosh, "July 3 has been a lucky date for Ekta. I 'm sure it'll continue to be so."

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