Jab Harry Met Sejal: No trailer, only promos and songs - Shah Rukh Khan's maverick promotional idea!

Fans are eagerly waiting for the first theatrical trailer of Shah Rukh Khan - Anushka Sharma's next Jab Harry Met Sejal. But sadly, there won't be a trailer. But before fans get disheartened, let us tell you that SRK has planned something amazing for all of you!

What's it? SRK's going to set in a new trend, thereby changing the whole grammar of film promotion. While there won't be any trailer release for the film anytime soon, the makers are going to launch the first 30 second promo which will introduce you to the two characters - Harry and Sejal - and the madness within. 

We didn't want to go the usual way with this film.  Imtiaz's films are always about the moments between his characters.  So we have prepared the promotional campaign in such a way that the audience gets to catch glimpses of such moments which gets them closer to Harry and Sejal. By the time you go the theatres to watch the film, you already know who Harry and Sejal are."

Imtiaz added, "We have prepared the promos in couplets. So there will be two moments releasing first and then there will be a song that we will launch." The first 30 second something promo goes live on Sunday. The second one will be unveiled on Wednesday and the first song will be launched towards the weekend.