Hungama has established a partnership with Vh1 Supersonic through which a Supersonic radio station has been set up across Hungama's digital properties to feature electronic dance music from some of the world's top artists. This partnership has begun with the Vh1 Supersonic Goa 2014, a four day music festival which took place on Candolim Beach and featured some of the world's most celebrated artists including Infected Mushroom and Aly & Fila.
The partnership will extend to March 2015 and will include club and college events as well allowing Hungama to tap into a new user base that follows international music with fresh and youth-centric approach. EDM has grown a large fan base in the country and such a radio station will benefit the fans greatly giving them access to jointly curated content by both Hungama and Vh1 supersonic.
Commenting on the partnership, Jaideep Singh, Sr. Vice President and Business Head, Integrated Network Solution said, "LIVE Viacom18 has evolved in the last two years as a creator of brand engagement for consumers across platforms. While we strive to create memorable on-ground experiences for the audience, it is imperative for us to reach to digital audiences as well. The Indian Dance Music scene is constantly evolving creating demand among today youth, who spend most of their time on the internet. Addressing the need of today's youth, we look forward to partner with Hungama to cater to the ever rising demand for Dance Music."
Commenting on the partnership, Mr. Siddhartha Roy, CEO of Hungama.com said, "As the leading platform for digital entertainment, at Hungama we constantly strive to look for content that appeals to the dynamic listening choice of our users, especially the youth. EDM is one of the most popular music genres at present. We are glad to partner with Supersonic, and bring some of the best tracks from the genre to our subscribers."
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