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Hrithik Roshan shares how he defeated failure!

...through the HRX brand.

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Actor Hrithik Roshan in association with Fans, Exceed Entertainment and Myntra.com unveils victory campaign ‘Defeat Defeat’ for his brand HRX.

Indian film superstar and health advocate Hrithik Roshan has imbibed his ethos of fitness, fashion and fun by launching a motivational and stimulating film entitled: ‘Defeat Defeat’ to introduce his popular fitness and lifestyle brand HRX – Push Your Xtreme, India's first celebrity brand extension project. The short film, which was produced in association with the co-founders of HRX, Exceed Entertainment and online retail partner Myntra.com, sees the ultra-toned and chiseled Hrithik Roshan connect with his legion of fans around the world, as he shares anecdotes and practical tips for achieving success, overcoming obstacles and pushing the boundaries of your potential.

Hrithik Roshan said of the idea behind the inspirational film: “Everyone including me has been defeated in life. But success comes to those who rise above defeat and understand how to deal with it. I realized that defeat isn’t a real thing, it’s just an illusion! A clever work of the mind. This short film is an attempt to spread this message and encourage people not to be afraid, not to give up and forget what failure means before you give victory a shot!”

Filmed in an abandoned warehouse, Hrithik Roshan impressed the crew with his dedication and stamina, as he shot bare bodied and at a stretch for over 21 hours. Since the launch of Hrithik’s brand film recently, the campaign has received positive reviews across social platforms with millions of views. The campaign also witnessed Hrithik evangelising his philosophy on Twitter, along with his fellow co-stars Sonakshi Sinha, Siddharth Malhotra, Arjun Kapoor, Uday Chopra and Sophie Choudry among others.

Hrithik's apparel brand HRX, retailed exclusively on Myntra.com, is inspired by the superstar's style and philosophy, created to not just reflect his stardom but also his incredible story of defeating defeat. The HRX brand was conceptualized by Hrithik and Afsar Zaidi, Founder of Exceed Entertainment, a multi-platform entertainment management company. Commenting on the launch of the brand, Hrithik Roshan said: “I always envisioned HRX to be a platform that could inspire people to bring out their best and to never give up. My team, Afsar Zaidi from Exceed has taken my philosophy and turned it into a brand. I am happy that we have been able to conceptualise and translate this adventurous spirit into great style and fashion through HRX”.

Here's the link to the video:

 

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