Twitter
Advertisement

How much will Anushka Sharma's Phillauri collect on Day 1 at Box Office? Trade pundits predict!

People from the trade reveal what they think the film will open to...

Latest News
article-main
Phillauri
FacebookTwitterWhatsappLinkedin

Anushka Sharma's next production venture Phillauri releases tomorrow. An interesting fun filled family entertainer that Phillauri seems to be, the movie's promos and songs have been liked by most.

The premise looks exciting and Anushka Sharma's on a winning streak. Plus, the budget of the film is around Rs 21 crore but the film has already recovered Rs 12 crore from its music and satellite rights. That also means that film needs to recover only Rs 9 crore of its investment which shouldn't be difficult.

Pinkvilla spoke to trade experts who predicted the Day 1 collections of the film. Akshaye Rathi, exhibitor, said, " It will be selective, largely multiplexes which will see a wider release and it should have across 1200 screens pan India. Considering the appeal of the film, Phillauri would earn around INR 3 crore on the opening day."

On the other hand, Amod Mehra had a different opinion, "If it's like INR 2 crore, it will be a miracle. There is no buzz absolutely. It must be only in the media. There is no evidence of advance booking as such. I don't see a very good opening but by the evening, if the word of the mouth is positive it might improve. We don't really know how boring or interesting the film is."

And Atul Mohan agreed with Akshaye, "Fox Star has released that more than 50% of the investment has been recovered from satellite and music. If we take that in consideration, then film has to do INR 10 crore in terms of theatrical business to cover the cost and anything above is profit. The start would be better in North because of Diljit. I see the start of Day 1 be like INR 3 crore. It all depends on the content and if it's good, the film might do well over the weekend too."

Find your daily dose of news & explainers in your WhatsApp. Stay updated, Stay informed-  Follow DNA on WhatsApp.
Advertisement

Live tv

Advertisement
Advertisement