Hollywood’s trade body, the Motion Picture Association of America (MPAA) has reportedly slammed the search giant Google for not doing much to prevent people from finding pirated content online.
The MPAA, in its report has claimed that that 58% of the search queries people used contain generic of title-specific keywords only, which means despite specific keywords for copyright-infringing content, they were directed to links of illicit content.
According to the Guardian, the trade body has said that 74% of those surveyed admitted to using a search engine for either discovery of pirated content, or for navigating around what the MPAA calls ‘domains with infringing content’. Google has maintained that it cannot be held responsible for people’s choice to access pirated content such as films or TV shows.
However, MPAA has argued that the findings suggest that even if people do not search for such content they are ultimately directed to such links. Chairman of MPAA, Chris Dodd said that search engines bear responsibility for introducing people to infringing content , even people who aren’t actively looking for it.
Meanwhile, president and chief executive of the Internet Association has hit back at the MPAA and said that the internet is empowering content creators and consumers to access more lawful content than ever before.
Google’s anti-piracy measures indicate that the site uses the number of valid copyright removal notices as a signal for ranking purposes, but does not remove pages from results unless they receive a specific removal request for the page, the report added.