Here's the link between India and Michael Bay's Transformers: Age of Extinction

Saturday, 2 August 2014 - 3:46pm IST | Place: Mumbai | Agency: dna webdesk

  • Prime-Focus-World-delivered-stereo-VFX-for-the-Hollywood-flick-Transformers-Age-of-Extinction

It's not new that Hollywood out sources a major chunk of its visual effects and stereo conversion (2D-3D conversion) work for many of its animated movies. India has been a hub for visual effects for some of the major Hollywood movies for quite some time now.

Among the Indian companies who have been actively working on major Hollywood and Bollywood projects is Prime Focus World, a team of artists, technologists, producers and entrepreneurs who have been keen on delivering innovative services to major entertainment and media companies around the world.

Right from working on major Hollywood projects like Avatar, Harry Potter and the Deathly Hallows: Part 2, Gravity, Maleficent among others to its brilliant job of stereo conversion in Transformers: Age of extinction, the over 15 years old Indian start-up company has made a mark in providing expert visual effects, stereo conversion and animation services internationally.

When asked about the major project that put Prime Focus World on the global map, the chief creative director and co-founder of the company, Merzin Tavaria says that "most of their projects especially their job at Avatar had given the company massive international recognition." Talking about how the company managed to get one of the major VFX and 3D conversion projects, Tavaria said, "it is the quality of work and the skilled and experienced artists we have at Prime Focus world who give in their best that gets us the major VFX and stereo conversion and animation projects."

Talking about the future of cinema, Tavaria explained that "he feels that digital film-making and more inclusion of Computer Graphics in movies is surely the future."

The Prime Focus family has a workforce of 4,500 artists from across the globe and operates from its seven locations including Mumbai, London, Beijing, Los Angeles, Vancouver, Chandigarh and Goa and plans on expanding further if needed. The company works on multiple projects at a time in each of its locations, said Tavaria.

Talking about Transformers: Age of Extinction, one of Prime Focus World's latest projects, Jimmy Phillip, senior stereographer who was also a part of the project said, “It’s very different from all the other projects because it had those stereo moments that could be enhanced in depth as it had more mechanical elements than humans like bigger set-pieces of robots smashing and blowing each other up. And we really hit it off in a very less time with 1100 shots to finish in 30 days.”

Phillip who has been working with the company for around 14 years advises that aspiring VFX and animation artists to compare and decide their skill set, as VFX is vast and has many technological streams that you can specialise from.

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