Designers Falguni and Shane Peacock have come a long way since they first launched their collection eight years ago. The couple, who’s known for dressing some of the biggest names in Hollywood such as Jennifer Lopez, Britney Spears and Demi Lovato, were chosen as finale designers for the India resort fashion week that ended on Saturday.
They showed a line comprising lots of swimwear, a cruise line with flowy kaftans, structured dresses and ending with their signature embroidered short dresses. “We have been doing resortwear forever, and have been supplying to many foreign stores. With the number of destination weddings increasing and people constantly jetsetting, the future of resort is bright,” says the duo which is participating in this fashion week for the first time.
While they did showcase in Mumbai earlier this year, their brand has been more focused abroad. “Showing at the right fashion week is important. We did six seasons at the London fashion Week, and now three seasons at the New York Fashion Week. Making the right business moves can take the brand to another level,” they explain.
Talking about the main difference between showing in India and abroad, they feel that the seriousness and professionalism there is on another level. “These (London and NY) fashion weeks started long back. They tend to have 160 shows in eight days, and hence derive that much more business. Also, people there are not interested in showstoppers,” they add.
Breaking into the foreign fashion industry hasn’t always been easy. “Initially, India was known more for outsourcing and there was the stigma that Indians can’t deliver quality or products on time. But things have changed. Maintaining a consistency in product and design takes you a long way,” they say, adding that having celebrities sport their designs always gives a high.
The designers are also planning to expand their brand, open more stores and launch their own perfume and accessory line. “It’s all under process currently. If you observe any of the luxury brands like Louis Vuitton or Chanel, they’re 100-year old companies and don’t need to advertise. But they still do, as out of sight is out of mind. And that’s what we believe too,” says the couple.