Entertainment
Updated : Aug 23, 2014, 04:20 PM IST
Emraan Hashmi is all geared up for 'Raja Natwarlal' which releases this Friday. But in a unique promotional strategy of sorts, the actor has decided to watch his film with the Mumbai rickshaw-wallahs!
'Raja Natwarlal' will be shown to the city's rickshaw-wallahs at Chandan theatre on Saturday, much before the film actually releases worldwide.
This would be the first time ever in Bollywood that an actor has taken such a step and Emraan, being a hero for the masses, this would definitely give him a positive boost!