Deepika Padukone: Asian Paints' new brand ambassador

Asian Paints today said it has roped in Bollywood diva Deepika Padukone to endorse its brand, Royale Play.

The brand which represents the power of transformation, was introduced in 2004 and targeted at women who take an active role as a curator of home décor. Royale Play stands for being younger, dynamic, fun, colourful, “opening up possibilities”, creativity and vibrancy.

"Deepika is today's modern youth style icon. I believe that she really embodies values that we wish to epitomise through our brand Royale Play," Asian Paints President for Sales, Marketing and Technology Amit Syngle said. 

Expressing delight to be Asian Paints' brand ambassador, Padukone said, "I feel a sense of achievement after having signed up with an iconic brand like Asian Paints. Royale Play is a creative and fun brand designed for youngsters who like to personalise their homes".

Asian Paints, which is also Asia's third largest paint company, operates across 17 countries with, 23 manufacturing facilities.