While Baahubali set a precedent on many levels including its sets and special effects, the second installment will go one step further in making it the first ever film to incorporate virtual reality for a whole new experience.
While there is a tremendous curiosity about the first look of Baahubali 2 which will be unveiled at the ongoing MAMI (Mumbai Academy of Moving Images) festival on Friday, audiences will also have the privilege of witnessing a whole new virtual reality (VR) experience of being on the sets of the film. “We will be showcasing a unique five minute VR experience of being on the sets of the film. Once you put on the headgear, you can tour the sets of the film and experience all the grandeur in 360 degrees,” revealed the producer Shobhu Yarlagadda revealed.
Apart from that, makers Arka Media Works will also release a teaser for the bigger VR experience in the film that is releasing in April 2017. Shobu Yarlagadda adds, “Virtual reality is a very big part of Baahubali 2, for which we tied up with US-based international partners AMD. It is their first ever collaboration for an Indian film and the effect is absolutely mind-blowing. It shows that technology can make film viewing an altogether extraordinary experience.” AMD (Advanced Micro Devices), which is headquartered in Sunnyvale, is emerging as a big player in the virtual reality market. Apparently, Arka Media Works and director Rajamouli also worked closely with the globally renowned chip maker to facilitate the VFX shots of the film on a much grander scale using technology.
Talking about Baahubali star Prabhas’ wax figure being immortalised at Madame Tussauds, the producer said, “They approached us and they were keen to have the statue. It is the first time that a South Indian character is sought to be treasured at Madame Tussauds, which shows their engagement with the character of Baahubali.”
Meanwhile, the film is already said to have made Rs 300 crore even business before its release. This includes the US rights of the film, which were reportedly sold to Great Indian Films at a whopping price including the Telugu, Tamil and Hindi versions for the US and Canada. In the Nizam region, the rights were bought by a leading Tollywood maker and distributor at a price of Rs 45 crores. When asked about it Mr Yarlagadda said, “I cannot comment on the price but yes, the second installment has got an exemplary response among local and international distributors. The overseas rights are all closed too and we are looking at very big US release for the film, even bigger than the first one. It may be recalled that the first installment of Baahubali had done a record business of around $7-8 million in the North American market. That has predominantly been the biggest overseas market for our film and it is being eagerly awaited there.”
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 "Baahubali 2, Baahubali - The Beginning, Baahubali - The Conclusion, Shobu Yarlagadda, arka media works, virtual reality (VR), MA")
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