It’s that time of the year again. A sex comedy (Grand Masti) is set for release. While most people have enjoyed the promos and laughed at the antics of the three heroes, there are an equal number of people who are not amused.
Hollywood has perfected the art of dishing out some delectable sex comedy films over the years. However, B-Town visits it every now and then. Most A-List actors stay away from such films. Racy comedies have always had an audience and they rope in good figures, but no one will openly admit to seeing them. Why is it that people sneer at the desi adult comedies, but lap up an American Pie. How do you explain this dichotomy?
There’s always been a market for such films but no one openly admits to liking them. A case of double standards.
Milap Zaveri, who scripted Masti, the first-of-its-kind adult comedy, and has also penned its sequel Grand Masti, says that Indians have always loved sex comedies. “Dada Kondke’s films had naughty, vulgar and double entendre dialogues, but he and his films were very popular. However, it’s considered a social taboo to laugh at them, so even if people enjoy these movies they will not say so openly.” He reckons that while the masses have always liked films of this genre it’s the elite who behave in a hoity-toity manner and enjoy it chupke se. Sangeeth Sivan, who directed the sex comedy Kya Kool Hai Hum, adds that the attitude is not restricted just to sex. “We are hypocrites, we will do everything but keep it under the sheets,” he points out.
Don’t look, they are changing
Six years ago when Kya Kool Hai Hum released, its content led to an uproar. The film evoked extreme reactions from the critics and earned sobriquet like Kya Crude Hai Hum!
The film, however, went on to be a box-office hit, the kind even the makers hadn’t anticipated. “I was clear that my target audience are the youngsters who are more open, receptive and aware. But the film ended up getting widespread appreciation,” recalls Sivan.
So much so, that a sequel to the film got made much later and even that did brisk business on its release. As Zaveri says, the genre is opening up. “Earlier A certificate films were not being made but now even the Censor Board is becoming liberal.”