Anushka Sharma will now interact with her fans on Whatsapp while remaining invisible!

More and more filmmakers are going the extra mile not just in terms of content but also taking innovative ways to promote their films. One such strategy has been devised by the makers of Phillauri, will have Anushka Sharma interacting with fans on a video call but will remain invisible. The actress will be calling fans every week to talk to them about Phillauri as Shashi, the friendly spirit via a dedicated WhatsApp number (9867473178). 

A source told a tabloid, "Anushka is playing the role of a friendly spirit in the movie. To take this thought forward, she has got a personal phone number registered in the name of Shashi — the character from the film that she is playing. She will interact with fans through WhatsApp’s video calling feature. All they have to do is add the number on WhatsApp. The number will be constantly used by her throughout the campaign of Phillauri to engage with her fans, who will get exclusive access to the film’s promotional content too." The film directed by Anshai Lal will release on March 24.