After promoting tourism in Prime Minister Narendra Modi's Gujarat, Amitabh Bachchan will now be seen pushing juicy fresh fruits produced in Maharashtra.
Maharashtra not only has the country's largest film industry, but is also the largest fruit producing state of India.
Big B will not be just promoting the state's horticulture in the country to help farmers, but also abroad in order to boost the country's fruits export.
Horticulture Minister Jitendra Awhad told reporters that he recently met Bachchan in this connection and that the actor accepted his request to promote horticulture in the state.
Awhad said Bachchan's support will help the sector to get better market in the state.
Bachchan Senior has excitedly tweeted about his new role as the face of Maharashtra's success as the fruit-producing state.
T 1504 - A meet with the Minister to promote horticulture in Maharashtra .. best mangoes, pomegranate, cheeku, grapes, onion, tomatoes et al
— Amitabh Bachchan (@SrBachchan) June 4, 2014
Amitabh Bachchan was earlier the brand ambassador of Uttar Pradesh.
(With Agency Inputs)