With both — the Shah Rukh Khan starrer Jab Tak Hai Jaan and the Ajay Devgn starrer Son of Sardaar — set for a November 13 release, the clash of the titans at the BO seems inevitable this Diwali. Keeping this tagdi takkar in mind, most of the other biggies (including those from the West) have been giving the films a wide berth of almost two weeks for both promotions and post-release events.
The release calendar indicates that for two weeks prior to the films’ releases and for two weeks after that, no big film wants to take the risk of coming in the way. However, several smaller-budget films seem to have no such inhibitions. The BO also seems to have become the playground for several kiddie flicks that are out to make the most of the school vacation season. The theatres are inundated with animated films, not only from our industry but also from Hollywood. Last week saw the release of Sons of Ram, this week there are several films including Wreck It Ralph, Top Cat The Movie, Keymon Ache and Nani in the Space Adventure, and then on November 23 is Main Krishna Hoon.
Trade watchers point out that like every year, Diwali had been pre-booked by the biggies and now with the competition intensifying between the two releases this year, it only makes sense to not risk any big release a week before or after the release of Jab Tak… and Son… “Not just Bollywood, even Hollywood biggies are in no mood for any clashes on Diwali with our desi heroes. With the buzz the two films are generating, it would be BO harakiri to release any other film around the time that these two hit the theatres. And now even more,” they say, referring to the recent turn of events including veteran filmmaker Yash Chopra’s demise and then the production house being slapped with a legal notice by the makers of Son of Sardaar.
“There is undoubtedly huge money riding on the two films, besides it almost being a head-on collision between two stars. It only makes business sense for most other films to play it safe by not releasing a week before or after the two films as that is bound to affect the business,” adds trade analyst Taran Adarsh.