Aditya Chopra FINALLY talks about 'Befikre': Will we hear more from Adi?

A brilliant marketing strategy is in place. 

YRF's next production venture Befikre is up for release in 4 days from now. While the countdown for the film's release has begun, the makers are leaving no stone unturned in making sure the film reaches out to a larger diaspora. And now, they have released the BIG trump card they had in store. 

Aditya Chopra has spoken about the film in a letter that has been circulated the film's spokesperson. In the letter, Aditya has talked about directing a film like Befikre and how at 45, he feels the same like he did when he made DDLJ, 21 years ago. 

This letter is special, given that Adi isn't media friendly and doesn't do press interactions. We hope to see or rather hear more from Adi. 

Read the letter here:

“My Second First Film” In the words of our Director #AdityaChopra. It's all about being Befikre. #BefikreOn9th| #TheBefikreSeries pic.twitter.com/VcPDLmblgw

— Yash Raj Films (@yrf) December 5, 2016

Carefree moments filled with fun. Working with #AdityaChopra is as #Befikre as that! #BefikreOn9th @befikrethefilm https://t.co/UCEMH5yfiZ

— Yash Raj Films (@yrf) December 5, 2016