Aamir Khan's 'Secret Superstar' to CLASH with Rajinikanth's '2.0'

Aamir Khan's Secret Superstar was earlier to release on August 4 but the actor has now decided to release his film on Diwali (October 18). The date has already been booked by Rajinikanth and Akshay Kumar starrer 2.0.

Sources close to the project say Secret Superstar needs ‘long-term’ audience and with two big releases on August 11, the makers chose to look for another date. Akshay’s Toilet: Ek Prem Katha will take on Shah Rukh Khan’s untitled next that Friday. Besides,Aamir didn’t want to jeopardise Sanjay Dutt’s comeback film which is to release on August 4.

Trade pundits say the festive period of Diwali has ample room for two releases as long as the film’s target audiences don’t intersect. Aamir’s spokesperson says, “Aamir himself called Rajini sir and discussed his concerns with the film releasing as per the earlier August schedule. Both the actors share a warm bond and it was with Rajini sir’s blessings that he announced a Diwali release," reports MidDay.

Spokesperson for the Secret Superstar further informs, “The second week from the date of release is important. Two big films releasing on August 11 will hamper the second week showcasing, so we decided to move to another date.”

Aamir, on multiple occasions, has explained his box-office theory, saying, “The best yardstick to see how your film has fared is to check how many weekends the film has run. A film with heavy performances will earn for multiple weekends. It shows how consistently the film earned.”