Brainchild of IITian (it's always an IITian, isn't it?) Grishma Udani, Rinema.com started last month and is fast-gaining momentum with the online community. The idea was inspired from a similar website for books that is making waves world over, Rinema was built with the specific intent to provide a “social networking” aspect to the already social act of watching movies. “As much as I love films, I'm also a bookworm and have been a long time user of a site called goodreads that helps you track books you read, find out what your friends are reading and discover interesting books. And, every time I logged on to Goodreads, I wished there was something similar for movies,” explains Udani.
Let's face it, social networking dominates most of our lives! It is extremely satisfying to post and boast about a book you just read or a movie you just saw. Rinema allows the user exactly that satisfaction—to not just rate, review, discover movies and but also meet like-minded moviebuffs. “It is mainly about two things: keeping a track of movies you've watched or want to watch, and discovering other movies that you may like.” And so it reads in their tagline: Your movies & the next!
So how is Rinema different than the world's largest movie catalogue, IMDB? Udani explains, “IMDB is more about information on movies, and while we do have movie information too, we mainly focus on our users, on what movies they watch, their likes, dislikes etc. And even though IMDB has tools to keep track of social activity, it is mainly through lists. Also any review that does not meet their guidelines gets deleted.”
She further adds, “For a movie buff, the movies they watch is an extension of them. Rinema allows the user to create a profile page where they can showcase these preferences. We also have an Ok Cupid like match score for filmbuffs, which helps you find other users with similar tastes in cinema.”
What more to expect?
“There are many more innovations that we hope to implement soon. From applications that can tell you how many hours of your life you've spent watching movies based on the list of movies you've watched to profile widgets for movie bloggers, the to-do list is extensive,” quips Udani. “We also plan to create tools for indie filmmakers to be able to promote their films via Rinema,” she adds.