Zee is all geared up to host it’s annual awards function, Zee Cine Awards 2013 where India’s finest filmstars will be recognised for their contribution to Bollywood. The award ceremony will be held in Mumbai on January 6. Keeping in tradition with their position as the ‘World’s Biggest Viewers’ Choice Awards’, Zee has launched voting on the phone through IVR and the website.
IVR allows the users to vote through a ‘Free Call’. In less than two days of voting, Zee has received a tremendous response and the free calls have nearly touched a million. In an effort to make the voting procedure transparent, Zee has co-ordinated with Ernst &Young as a third party to authenticate the voting mechanism for the awards ceremony. The centralised website enlists four categories-Best Actor Male, Best Actor Female, Best Film and Song of The Year where the votes can be cast.
The ease of accessibility for voting has been done in an effort to reach wider platforms and reward the deserving films.