Rekha debuts for television in chocolate ad

Snickers, a brand of Mars International India, has roped in the legendary Bollywood celebrity and iconic diva Rekha in her first ever television campaign.

For the very first time viewers will get to see a celebrity playing a role that is true not just to her reel-life but also to her real-life persona.

Snickers' upcoming TVC is an award-winning global campaign ‘You’re Not You When You Are Hungry’. The TVC idea is conceptualized from the insight that hunger has telling physical, emotional and psychological side effects on us – it not only makes us physically weak, dizzy, tired and lifeless, but also makes us irritable, angry, whiny, grumpy, loopy, scatty and unable to concentrate. In a nutshell, we are not quite ourselves when we’re hungry.

The TVC packs all the humour and refreshing candor of the Snickers brand and at the same time keeps very much to the Indian idiom and ethos.

So watch out for ‘captain Rekha’, for the compelling glamour, magic of the original diva in her first ever TVC, directed by the famous Bollywood director Imtiaz Ali. And not just that, there’s also another surprise in store for the fans of 90’s cinema, with the appearance of the ravishing Urmila Matondkar, who is also making a small-screen comeback after a long hiatus.