Directed by Anubhav Sinha, the 3D film, which hit theatres last Diwali, was made with a whopping budget of Rupees One Hundred Twenty Five crore and was recognised as a technological breakthrough in Indian cinema.
After trying his hand in sci-fi superhero genre with Ra.One, Bollywood superstar Shah Rukh Khan is scared to experiment with these kind of films again.
"I am too scared to make a sci-fi now because they are expensive and it takes a lot of hardwork. But I will certainly try to carry forward what I have started when I have a script in mind. I am not going to give up," said Shah Rukh, who was in the Capital to promote his upcoming film Jab Tak Hai Jaan.
The movie which hits theatres on November 13 is a romantic drama by the late filmmaker Yash Chopra. It also stars Katrina Kaif and Anushka Sharma in the lead roles.
The 47-year-old actor plays the role of an Army officer, Samar Anand, Katrina playing a businesswomen named Meera and Anushka of a journalist named Akira.
The Chak De star says coming back to his roots of playing a romantic hero was a beautiful experience especially because Chopra was directing it.
"Yashji had a typical way of making romance. And I have given some of my major hits with him. I will keep on romancing jab tak hai jaan(till my last breathe)," he said.
But the actor says he has started to feel pressurised by his 'King of Romance' tag.
"King of romance tag is starting to pressurise me. I just love doing romantic movies and never wanted to be tagged, I thought I was a cool guy. I believe I am good at it and it has been with Yashji that I have given some of my romantic hits," he added.
The actor, in his more than two decade-old career, has given romantic hits like Dil Waale Dhulania Le Jayenge, Kuch Kuch Hota Hai, Dil Toh Pagal Hai and Veer Zaara.
Although, present at the press conference were both the leading ladies of the film, it was Shah Rukh, who was the centre of attraction amongst the media.
On working with Yash Chopra on his last movie he said, "When he used to say on sets that this is his last film I never took it seriously, nobody of us did. I used to think I can always convince him to do another one. But his death came as a shock and Jab Tak Hai Jaan is no longer just a film for me."