Robert Pattinson has reportedly landed a $12 million deal to become the new face of Christian Dior's men's fragrances.
The Twilight star will be following in the footsteps of fellow Brit, Jude Law, by starring in a series of advertising campaigns for the fashion brand.
According to E! News, the deal with the French fashion house is for three years.
Hollywood A-listers like Charlize Theron and Natalie Portman have also appeared in commercials for Dior perfume, while Robert's girlfriend Kristen Stewart is the face of Balenciaga's Florabotanica perfume.