Twelve is the symbol of the Cosmic order, the number of space and time. It is also the number of years DNA has been an integral part of Mumbai - the Maximum City's Maximum Newspaper. From an arrogant upstart cocking a snook at the Goliath of the day, urging the average Mumbaikar to ‘Speak Up' and lead rather than be led, DNA has now matured into a trusted source for news, information and entertainment cutting across age-groups. As books turn into Kindle, mobile phones transform into banks and techonology becomes wearable, DNA has moved from being the original disruptor to a crucible of content that records, reflects and explains the momentous changes in the context of just one entity: You, the Reader.
DNA is celebrating creative chaos, disruption and this borderless world through the medium we know best – the written word. From banking to automobile, education to lifestyle, we will take you on a ride aboard our time capsule. Remember, 12 is a sublime number – and sublime has the journey been for DNA in Mumbai.