The Delhi airport won the Social Media Campaign of the Year award in Crystal category.
If you face any problem at the Indira Gandhi International Airport (IGIA), be it dysfunctional switchboards or flight queries, unclean toilets or any flight related query, the solution is just a click away now. After becoming Asia's most interactive airport on social networking sites a year ago, the IGIA, on Saturday, won the social media campaign of the year award, the airport operator said.
The Delhi airport won the Social Media Campaign of the Year award in Crystal category.
In many cases, Delhi International Airport (P) Limited (DIAL) has received queries from its passengers facing parking problems, confused over the delay or early arrival timings of their flights, location of various branded stores at the terminals, how to spend time at the airport, shopping, eating options, custom's procedures and immigration related issues.
A dedicated team keeps a tight watch on IGIA's social networking to help the passengers. On many occasions, the technical team and security personnel have been immediately roped in to get the requests attended as per the passenger's demand, officials say. Over 85% of the overall social media audience on Facebook and Twitter is from various parts of India, where the majority being from Delhi, followed by Mumbai and Kolkata. This is also broadly in sync with the popular destinations where our passenger traffic is actually emanating from, DIAL said.
"The airport operator is now using social media platform as a key medium to connect directly with the passengers by live streaming major announcements, such as fog preparedness. Moreover, use of social media has become an effective channel to communicate and create awareness among the users of the airport. For instance, reopening of Terminal-2 generated lot of interest amongst the flyers. Social media helped Delhi Airport provide timely updates to flyers and create awareness on the shifting of Go Air to T-2. The airport operator responded to over 2,600 queries on the same," said a DIAL spokesperson.
Timely Updates
“Social media helped Delhi Airport provide timely updates to flyers and create awareness on the shifting of Go Air to T-2. The airport operator responded to over 2,600 queries,” said a DIAL spokesperson
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