With the announcement of Dr Harsh Vardhan as BJP's chief ministerial candidate in Delhi for the upcoming assembly polls, hoardings and posters of the party have undergone a change in the city. Across the campaign posters and hoardings, Delhi BJP president Vijay Goel has been replaced by Harsh Vardhan who prominently figure alongside party's prime ministerial candidate Narendra Modi.
Hoardings and posters featuring Vardhan and Modi have been noticed in different locations like Minto Road, PVR Naraina, Shalimar Bagh, Mayapuri flyover, Shadipur, Karol Bagh, Azadpur and Shankar Road.
The party has come up with a new slogan to cash on Harsh Vardhan's clean image. ‘Imaandar vyaktitva, jimmedar netritva, shashak nahi sevak, badlenge Dilli, badlenge Bharat’ (Honest personality, responsible leadership, servant not ruler, will change Delhi and India) is the new credo of the party.
A three-member committee of party leaders is supervising party's campaign strategy for Delhi assembly elections. The members are Nalin Kohli who is the member of BJP's national executive, Ashish Sood who is the vice-president of Delhi BJP and Ajay Singh.
Kohli told the dna that campaign strategy of the party in the national capital was finalised under the guidance of former party president Nitin Gadkari and Leader of Opposition in Rajya Sabha Arun Jaitley. "Their suggestions are implemented by the three-member committee with the help of party workers," he added.
The party is also planning to put up large numbers of hoardings all over the city by Friday night. "Hoardings are already erected in several prominent places and around 100 would come up by Friday night," Kohli said.
To monitor election campaign, the BJP has got a war room in the city. "An election control room has started functioning near Public Policy Research Centre, Khan Market, to monitor election preparations," Kohli added.