After finding themselves in a soup and being under suspension for the Australia ODI series, Hardik Pandya and KL Rahul might even lose brands and companies associated with them.
After finding themselves in a soup and being under suspension for the Australia ODI series, Hardik Pandya and KL Rahul might even lose brands and companies associated with them.
Pandya who had a deal with Gillette Mach3 Start – men’s shaving razor – have now suspended their association with the cricketer.
According to a company spokesperson, “Hardik Pandya’s recent comments do not reflect the values of Gillette. We have suspended our association with Hardik until we decide on further course of action”.
In total, Pandya has deals with around seven brands, including Gillette and D:FY – a sportswear brand launched by Puma India’s former boss Rajiv Mehta.
Rahul, on the other hand, endorses brands like German sportswear maker Puma and Bengaluru based fitness startup Curefit.
While Puma India are considering their deal with Rahul, D:FY has refused to comment about their association with Pandya.
Aviral Jain, MD at Duff & Phelps which released a report on celebrity brand rankings said, “As we have seen with celebrities such as Aamir Khan, who lost his endorsements after he made comments that did not go down well with a certain section of the audience or even golfer Tiger Woods who got embroiled in a controversy, Pandya and Rahul’s brand valuation may be impacted in the short run”.
“However, if the BCCI decides to restrict a cricketer’s appearance at social events or on talk shows, there may be a bigger impact on the community,” he added.
Brand expert Harish Bijoor said, “Both cricketers represent an aggressive, young and candid India. They speak the language of IPL cricket which may work well on Instagram but on traditional media more votes will be against the youngsters. Not everybody shares the same set of values they endorse.”
Cricketers have had a major contribution to the growing number of celebrity endorsements in India.
Skipper Virat Kohli emerged as the country’s No. 1 celebrity endorser in 2018 twice in a row.
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 "Hardik Pandya and KL Rahul")
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