What are Indians buying most on e-commerce sites

As many as 98% of Indian consumers who have access to the internet have made a purchase online, according to a Nielsen study

69% – Of the online transaction was accounted by travel segment

66% – By IT

63% – By mobile

40% – Of consumers said they bought groceries and children products online

60% – Of consumers sought hassle-free refund, replacement experience as well as free cost delivery

15% – Rise seen in global online grocery purchasing in the last two years

Travel, fashion and IT/ mobile products are typical categories for first-time online shoppers, but as their familiarisation, comfort and trust levels increase, their category repertoire expands into areas like beauty, personal care and baby products, and then moves to packaged and fresh grocery categories,” 
– Nielsen