Asim Warsi's comments came after being asked about Chinese firm Xiaomi's claims over being the number one brand in Indian handset market.
Brushing Xiaomi claims for being the number one brand in Indian smartphone market, Samsung asserted that it has been the market leader for several years and has been way ahead from its competitors by a huge margin.
"If you look at 2017's overall basis and previous five years before that, Samsung has been consistently leading the Indian handset market from 6 years in a row", said Asim Warsi, Global Vice President, Samsung India.
He further added, "For the last year, according to our GFK our value market share was 42 per cent which clearly places us as the market leader by a large margin in the country."
Warsi's comments came after being asked about Chinese firm Xiaomi's claims over being the number one brand in Indian handset market.
Earlier, a Canalys report showed that in December quarter, Xiaomi owned a market share of 27.4 per cent in the Indian smartphone market having sold 8.2 million smartphones.
Samsung India has recently launched its flagship Galaxy products, galaxy S9 and S9+ in India. According to Warsi, the company has built its entire S9 around the innovative camera.
The South Korean firm is betting high on the newly launched devices. The S9 is the first smartphone with an aperture that would automatically flits from a f/1.5 to a f/2.4 aperture, depending upon the lighting, assuring good quality pictures even in low light.
The S9+ boasts of a dual camera – 12 MP + 12 MP.
“For the first time we have introduced a very high rate of slow motion capture video capability, which can capture 960 frames per second” said Asim Warsi.
On investing in Indian market, Warsi said, "Last year, we have announced doubling our capacity in India, we have announced an investment of Rs 5,000 crore in manufacturing and doubling production."
"The future is even more exciting because we see India just not as a second largest market in the world but a large market offering double digital growth in the industry at large", he further added.
The Samsung Galaxy S9 for the 64GB will be available for Rs 57,900 while the 256GB variant will be priced at Rs 64,900. The Galaxy S9+ will start at Rs 65,900 while the 256GB storage variant will retail for Rs 72,900.
Samsung has also partnered with various operators in the country to offer various tariff plans for users.
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