Twitter
Advertisement

Uber India launches TV campaign to take on Ola

The campaign comes four years after Uber’s launch in India and at a time when the app-based cab market in India is going through a rough phase

Latest News
article-main
FacebookTwitterWhatsappLinkedin

After a tumultuous past year ranging from CEO Travis Kalanick to its handling of the Delhi rape case and driver strikes, taxi-hailing app company Uber is finally trying to get a grip on its future in India.

Uber India has launched its first ever full-fledged brand campaign with the release of its TV campaign called ‘Apni Hi Gaadi Samjho’ translated to ‘Think of it like your own car’.

The tagline of the advertisement suggests the ad revolves around the comfort of customers in an Uber as if it were their own car. Through a montage, it shows various everyday examples of how Uber is now part of the lives of Indians all over the country.

The campaign comes four years after Uber’s launch in India and at a time when the app-based cab market in India is going through a rough phase.

At one time, Uber India was courting drivers to join its network through its ad campaign ‘Move Forward’ in September last year. It even launched outdoor advertising offering drivers a monthly income of up to Rs 1 lakh.

Now, Uber has turned its attention to its commuters. This TV campaign comes as its domestic competitor Ola seems to be winning to race to the top spot.

After its exit from the Chinese market, India is Uber’s second largest market after the US.

This is the reason why the company is now actively scouting to increase its business via TV advertising and a full-fledged brand campaign.

The campaign has been created by Taproot Dentsu and media agency Madison.

Find your daily dose of news & explainers in your WhatsApp. Stay updated, Stay informed-  Follow DNA on WhatsApp.
Advertisement

Live tv

Advertisement
Advertisement