Business
Airtel recently announced that it has partnered with Hotstar to offer digital content from Hotstar’s portfolio to Airtel customers.
Updated : Feb 12, 2018, 06:38 PM IST
Airtel recently announced that it has partnered with Hotstar to offer digital content from Hotstar’s portfolio to Airtel customers.
The offer is valid till June 2018 and is open to both Airtel prepaid and postpaid users. To get started, Airtel customers should download the latest version of the Airtel TV app. This content will be available to all Airtel customers for free through the Airtel TV app. This will include shows from 22 channels and over 3,000 movies and shows.
“We are delighted to have Hotstar onboard as a long term partner in our endeavour to build a world-class digital content ecosystem. Their rich content library will add immense value to our content play and add to the user experience. Airtel TV's new version has received an extremely positive response from users and we will continue to bring exciting content and in-app innovations to delight them," said Sameer Batra, CEO of Wynk.
Commenting on the partnership, Ajit Mohan, CEO - Hotstar, added, 'Airtel has among the widest consumer footprints in India and with our expansive content library, comprising rich programming that can cater across age groups, geographies and interests, there are natural synergies and we are very excited about this partnership.”
Airtel recently also announced its partnership with Amazon to offer Prime membership benefits for 1 year like 1 day delivery, schedule delivery and free access to Amazon's streaming service- Prime video.
Last year, Jio TV had partnered with Hotstar to offers latter's gamut of services to Jio users. The live television app provide its users access to live and catch-up content on their phones. Jio TV offers access to over 432 live channels across 15 regional languages.