Patanjali Ayurveda goes digital, Ramdev announces partnership with Amazon, Flipkart and others

Yoga guru Baba Ramdev on Tuesday in a massive push for online availability of Patanjali Ayurveda's products announced partnership with eight e-tailers. 

Patanjali Ayurveda had tied-up with Amazon, Flipkart, ShopClues, bigbasket_com, 1mgOfficial, Grofers and NetMeds

Will be live at constitution club of India from 12 Noon onwards for grand e-Commerce tie up with @Paytm, @Flipkart, @amazon, @ShopClues, @bigbasket_com, @1mgOfficial, @Grofers, @NetMeds pic.twitter.com/7mtd3tV5OB

— Swami Ramdev (@yogrishiramdev) January 16, 2018

Ramdev made a major announcement in New Delhi on Tuesday, where representatives of all the online companies attended it along with Ramdev and its MD Acharya Balkrishna.

These partnerships with etailers will be in addition to its own portal patanjaliayurved.net, where the company is selling its products online. 

Great to see all the leading eCommerce honchos coming together for first time for a grand tie up Patanjali. Now all these platforms will make Patanjali's range of swadeshi products available to online buyers pic.twitter.com/BdlxnQuBsj

— Swami Ramdev (@yogrishiramdev) January 16, 2018

Some of Patanajali's products are already available on several online platforms through various other sellers but this would allow the Haridwar-based firm to systematically place its range of products.

Addressing media along with all eCommerce leaders - Baba Ramdev said through eCommerce we will reach from Haridwar to Har Dwar ! pic.twitter.com/tbGXG6FRqT

— Swami Ramdev (@yogrishiramdev) January 16, 2018

Earlier, Patanjali had also announced to venturing into solar equipment manufacturing. Besides FMCG (fast-moving consumer goods) segment, Patanjali Ayurved is present in other sectors such as education and healthcare.

Now world class Patanjali products will be available from Haridwar to Har Dwar, just on a click #PatanjaliOnline pic.twitter.com/phhiiFIyuc

— Swami Ramdev (@yogrishiramdev) January 16, 2018

In 2016-17, it had crossed a turnover of Rs 10,500 crore and aims a two-fold growth this fiscal.