Taxi and auto aggregator Ola on Monday announced that its shared mobility offering, Ola Share, registered a 500 percent growth in the last one year, with maximum usage witnessed in Delhi, Bengaluru, Mumbai, Hyderabad and Kolkata.
Taxi and auto aggregator Ola on Monday announced that its shared mobility offering, Ola Share, registered a 500% growth in the last one year, with maximum usage witnessed in Delhi, Bengaluru, Mumbai, Hyderabad and Kolkata.
On the eve of this announcement, Ola launched a year-long campaign titled "#FarakPadtaHai" to create awareness about shared mobility. The campaign was launched on a social media platform over the weekend by renowned cricketer-turned-commentator, Virender Sehwag.
As per the methodology designed by the World Resource Institute (WRI), a global research organisation working towards catalysing a global transition to a low-carbon economy, Ola Share has effectively reduced 12 million kilograms of carbon dioxide and saved over seven million litres of fuel with the distance travelled by cabs reduced by 84 million kilometers, since its inception.
"Ola Share is one of our flagship products and is poised to bring down traffic congestion on roads, which means that people in our cities will spend less time in traffic. We have seen a high uptake for the category on both the customer as well as the driver partner side," said Vishal Kaul, COO at Ola.
"To keep the momentum going, we are selling Share Pass at a flat Re.1 in all our Ola Share cities. Share Pass, one of our recent and most popular product innovations, has seen phenomenal growth since its launch in November last year. Currently, Share Pass has already pre-sold over 20 million Ola Share rides," he added.
Ola Share, driven by innovative technology that benefits both; customers and driver partners, has established its presence across 26 cities in only 19 months.
Ola's "user matching algorithm" ensures that commuters sharing a ride are travelling in the same direction, so that the Ola Share users are efficiently picked up and dropped off with their co-passengers.
With the added benefit of Share Pass, a subscription product that allows customers to take Ola Share rides at a flat fixed price, Ola Share becomes the most consistent, convenient, and affordable shared mobility offering in India.
As a part of the #FarakPadtaHai campaign, Ola partnered with the traffic police departments across key cities such as Delhi, Mumbai, Bengaluru, Pune, and Noida. During the drive, senior traffic police officials handed out saplings to commuters across key traffic junctions in the cities and reminded them to share rides and help decongest city traffic and reduce pollution.
Ola also joined hands with e-commerce players such as Flipkart and Shopclues, apart from Gaana, IndusInd Bank and WWF, who will be supporting the cause of #FarakPadtaHai campaign by endorsing shared cab rides to their users.
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