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Ogilvy & Mather bags advertising mandate of Somany Ceramics

Global advertising and marketing giant Ogilvy & Mather has bagged the advertising mandate of tile maker Somany Ceramics.

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Global advertising and marketing giant Ogilvy & Mather has bagged the advertising mandate of tile maker Somany Ceramics.

The mandate was awarded following a multi-agency pitch last month. Six other major advertising agencies also participated.

The mandate consists of the brand's diverse product portfolio and Ogilvy & Mather will manage Somany Ceramic's operations from their Gurgaon office, the company said in a statement.

Somany Ceramics MD Abhishek Somany said: "We are interested in exploring newer ways of targeting specific groups therefore, it became essential for us to collaborate with an agency which understands the dynamic media environment."

The estimated advertising budget for Somany Ceramics for financial year 2017-18 is 3 to 3.5 per cent of the revenue.

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Feedback Infra sets up Stressed Asset Management Group * Feedback Infra has set up a Stressed Asset Management Group (SAMG) to offer operational and managerial solutions for infrastructure projects of banks and asset reconstruction companies.

In the last six months, SAMG has won orders to handle assets worth Rs 22,000 crore on behalf of SBI, ICICI, PNB, Edelweiss ARC, and other financial institutions. These already constitute a significant percentage of the estimated Rs 7,00,000 crore of stressed assets in infrastructure (excluding metals, minerals, and other sectors).

SAMG's solutions ensure that stressed projects are able to better manage operations, thus improving their ability to repay bank loans. This is done through combining project management, contract management, regulatory support and operations excellence.

"As more and more banks and financial institutions realise that SAMG's integrated operational and managerial offerings for their stressed assets are a critical element in their resolution process, I am confident that in the next 12 months SAMG will triple its business size and handle stressed assets worth Rs 60,000 crore," SAMG Head Y. Srinibas said.

 

(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.)

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