Non-financial data turning key for investors

Besides this, finance teams need to manage this information with the same rigour and assurance as financial information, said an EY survey

76% – finance leaders in India indicate that a lot of non-financial information is being used in investors' decision-making

72% – finance leaders globally indicate non-financial information being used in investors' decision-making

64% – say transparency in reporting was a key driver to gain investor trust

58% – finance leaders globally feel transparency key to gain investor trust

93% – respondents identify that artificial intelligence skills are most vital

83% – finance leaders here say resistance and cultural differences within teams are barriers to digital innovation

Finance leaders can use digital tools to look for underlying patterns in data and leverage smart analytics to predict scenarios and improve outcomes 
Sandip Khetan, national leader and partner, FAAS, EY India