MS Dhoni to promote incense stick brand

India's World Cup winning skipper Mahendra Singh Dhoni will be the face of Indore-based Mysore Deep Perfumery House's flagship incense stick brand "Zed Black".

The move to rope in the star wicket keeper batsman, who led India to the 2011 World Cup triumph at home, to promote its brand is a part of MDPH's pan-India expansion plans with a target to grab a major share in the Rs 6,000 crore incense stick market, the company said in a media release.

"Prayers have always given me inner strength and confidence. I firmly believe in Zed Black s tagline, "Prarthana Hogi Sweekar" which means that all your prayers get answered when you put your best foot forward," said Dhoni about his association with the incense stick (agarbatti) brand.

"I will be happy if I can infuse the value of prayer in the minds of Indian youth for the success of our country," he added.