Modern digital jobs have attracted interest from millennials seeking to unleash their creativity and work in a flexi-manner
Anisha Mahajan has what her friends call a “cool job”. She gets to be on Facebook and Twitter practically whole day and gets paid for it too! In today’s era of disruptive job profiles, her designation reads ‘Senior Executive - Social Media’. The 26 year old manages the social media accounts of her IT services company, strategizing on how best to promote every new positive development, every achievement and every target achieved by the company and employees on Facebook and Twitter. She claims her role is vital to the company’s marketing and communications department and for this; she takes home a cool Rs.50, 000 per month.
Mahajan’s profile mirrors the transformation that the job market is currently witnessing, with a surge in ‘’modern, digital jobs’’ like UX designer, ethical hacker, digital marketing manager, UI developer, IoT Architect, visual designer, etc. doing the rounds. These jobs were perhaps unimaginable say a decade ago, but today command the cherry on the cake, and have attracted interest from millennials seeking to unleash their creativity and work in a flexi-manner.
Kris Lakshmikanth, founder chairman, The Head Hunters India, says, "The era of traditional jobs is over. Modern digital jobs with specialised and niche skill sets are in great demand. Millennials are getting attracted towards jobs like data analyst or IoT architect due to the high salary that these profiles command. The market value for such jobs is 30-40% more than traditional software jobs. Thus, youngsters are getting unskilled to make themselves compatible with the twist towards digital jobs and the digital economy."
A recent survey by Vodafone reveals that 5 out of 10 millennial Indians look for modern digital jobs such as that of a YouTube blogger, IoT product designer, cyber security specialist and robotics engineer, amongst others.
Says Sunil Sood, managing director and CEO, Vodafone India, “Over time, every workplace will go digital, creating new roles and accelerating the demand for a wide range of specialist technology skills relevant for a digital economy.’’
In this era of Internet of Things (IoT), all businesses will be powered by IoT, says Anil Ethanur, co-founder of specialist staffing firm Xpheno. “IoT is playing a lead role in the digital transformation of all businesses across agriculture, transportation, healthcare, retail, etc. In such a scenario, it is but natural that new jobs will emerge, while transforming the existing ones,” says Ethanur.
Experts say that amongst the digital jobs that have gained in prominence are those of data scientists/analysts and cyber security experts. Industry has forecasted the need for over 250, 000 data analysts by 2020 in India, while the requirement for cyber security professionals will be 1 million by 2025. While cyber security experts can take home a starting package of upwards of Rs 3.5 – 5 lakhs annually, data analysts command upwards of Rs.6 lakhs as starting pay.
‘’Data is used to enable systems to be smarter. With computing power growing exponentially, we see a need for devices talking to each other, aided by high speed sensors, which require huge volumes of data to be collated and analysed,’’ says Ethanur.
Sensing this requirement, corporates are introducing programmes to build niche skills to prepare the youth for digital jobs. Vodafone has launched an international future jobs programme to provide career guidance and access to training content for over 5 million youth in India. Sood says the programme will prepare youngsters to be future fit for workplaces of the new world.
Ethanur says it is ideal for freshers to be generalists who understand the various components of the IoT ecosystem. “In order to achieve this, he/she must understand all kind of networks connectivity, protocols, sensors, devices, gateways, architecture, cloud platforms, etc. He/ She must also be up-to-date on standards and security.”
FOR A COOL JOB
- Jobs unimaginable, say a decade ago, command the cherry on the cake today
- Programmes are aplenty to build niche skills to prepare the youth for digital jobs
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