According to Punit Goenka the IAA has always stood firm by its ethos and value system, which is based on the fact that what's good, is good for business
The International Advertising Association (IAA) - India Chapter and the Rotary District 3141 along with Campaign India are promoting a unique contest. As part of the exercise, entries are being invited for an awareness campaign that will challenge young creative professionals to show how they love their elders.
According to Punit Goenka, president, IAA - India Chapter, the IAA has always stood firm by its ethos and value system, which is based on the fact that what's good, is good for business. "The younger generation certainly needs to be sensitised about the needs of their elders, in order to make them more aware of their responsibilities and duties. I think this gives us a great opportunity to partner with the Rotary District and spread an important and noble message about elder care. In fact, respecting and honouring our elders is the foundation of rich values and traditions in India," said Goenka.
The contest is open to all professionals in the advertising industry below the age of 35. There will be no entry fee and the last date for receipt of entries is July 28, 2019. The winners would be felicitated at the IndIAA Awards presentation night on August 26, 2019, and their campaign would be showcased across all media platforms.
Harjit Singh Talwar, district governor, Rotary (District 3141), said, "Highlighting the importance of elder care we have a specific 'Avenue of Service' that deals with this subject. We are delighted that the IAA and others are coming together to create awareness about this. We have 104 Clubs in the Mumbai region and will be able to use the service-oriented membership of these clubs to amplify the winning message manifold."
The entries invited are for an integrated campaign (print, poster, social and film) that shows how young adults show their love for their elders. According to Abhishek Karnani, chairman, IndIAA Awards Committee, this is a special category for Young Professionals (YPs) and entries received would be shortlisted by a jury of creative experts before being presented to our main jury for the IndIAA awards.
"We will have this category called 'YPs for Good' addressing different topics in the public service space each year, going forward," said Karnani.
The International Advertising Association (IAA) is the world's only globally-focused integrated advertising trade association with membership representing advertising agencies and the media.
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