Multiplex chain Inox Leisure has partnered with UK's Harkness Screens to install state-of-the-art technology and systems across its properties.
Multiplex chain Inox Leisure has partnered with UK's Harkness Screens to install state-of-the-art technology and systems across its properties. As part of this association with the global leader in screen technology, over 30% of Inox screens in India have already been upgraded with Harkness’ Clarus XC screen technology. Additionally, the screens will be powered by Curolux technology that will help finetune projection settings automatically in real time thereby enhancing the movie watching experience.
According to Alok Tandon, chief executive officer, Inox Leisure Ltd, technology is at the core of the business. “We continue to look for opportunities to enhance overall movie experience for our audiences. And this association with Harkness Screens will take the movie watching experience a notch higher,” he said.
This association comes at a time when three-dimensional (3D) content is on a rise and movie goers are looking for a premium and more engaging movie going experience for such film content. The Clarus XC screen integrates revolutionary screen technology, is multi-faceted and can be used for 2D and 3D environment and is globally the best-in-class screen for laser projection.
“The technology dramatically improves cinema presentation resulting in visibly deeper 3D content, a captivating viewing experience and more defined, sharper and crisper picture presentation. Combined with real time presentation monitoring Curolux technology which ensures presentation quality, brightness uniformity, focus, colour correction and audio related specifics, thus offering a high level of cinematic experience for movie goers.
Preetham Daniel, senior vice president – Asia, Harkness Screens, said, “The Clarus XC is one of the highest selling screens for Harkness Screens globally and it has always been positioned as the screen surface for the age of immersive cinema in the global markets by our partners and clients. Moreover, with the Curolux monitoring technology, we are confident of offering the best movie going experience to audiences at Inox screens,” said Daniel.
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