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HDFC Bank's OnChat witness 160% spike in m-o-m transactions

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HDFC Bank's OnChat, the Facebook Messenger chatbot created in partnership with Niki.ai, has observed 160% month-on-month growth in transactions since its launch in December last year.


The chatbot, till now had been the Bank's maiden foray into conversational banking. Since, its launch HDFC Bank OnChat witnessed an exponential growth in the number of users garnering over 2.4 million messages. 


Customers can use the OnChat on Facebook for various servives like bill payments,mobile recharges, booking a cab etc. 


"We are excited by the response HDFC Bank OnChat has received. The idea behind OnChat is to allow customers to conduct transactions while they chat with friends on Messenger, thereby taking the user experience in the conversational banking space to the next level", said Nitin Chugh, Country Head – Digital Banking, HDFC Bank.

Watch the video to know how it works: 


 

 

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