Tapping the “buy” button next to an image will take the user to the merchant’s web page to complete the purchase. Later, users will be able to make the purchase within Instagram itself
Instagram shop featre would soon be available for Indian users. According to a Mint report, Instagram users in India could shop for products within the app itself from 2019.
Quoting people close to the development, the report stated, "Tapping the “buy” button next to an image will take the user to the merchant’s web page to complete the purchase. Later, users will be able to make the purchase within Instagram itself."
“Once payments and other aspects are figured out, Instagram will start selling directly,” the person told the publication.
Earlier, it was reported that search giant Google is in talks with Walmart acquired Flipkart and Paytm to launch its own shopping tab. According to media report, Google will facilatate shoppers to search for products to buy and directing them to merchant websites or ecommerce platforms for product listings.
Confirming the development, a Google spokesperson in an emailed response said, “We are always exploring options to help consumers find the products they want to buy more quickly and efficiently from local merchants.”
Meanwhile, Instagram is using self-improving software programs to help identify accounts that use such apps and purge products of inauthentic activity, which violates terms of service at the service.
Instagram said it would notify users about removed likes, follows, or comments.
People who unknowingly linked to an offending app need only change passwords to sever connections, according to the photo and video sharing social network.
Instagram users who continue to use such third-party apps possibly seeing their "experience impacted," but the service did not specify in what ways.
The announcement comes amid growing concerns about Facebook's efforts to curb misinformation and manipulation.
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 "Good news for online shopping lovers: You can soon shop via Instagram")
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